

Selecting an Appropriate Intervention: Creating a Media Awareness Program that Works
In the 2013 to 2014 fiscal year, ABC Tech had spent hundreds of thousands of dollars on advertising for a new interactive mobile scanning...


Using McKinsey’s 7-S Framework to Foster Effectiveness and Break Organizational Silence
Business management consultants are tasked with providing guidance to organizational leaders through client solutions that result from a...


Understanding the Difference Between B2B and B2C Marketing for Consulting Psychologists
Former U.S. President Dwight Eisenhower is said to be one of the most productive individuals in history, fostering a decisional matrix...